Powerful Forms

Good Gallery offers powerful built-in form tools that can create custom-designed forms that gather information from website visitors.

Our form capabilities are also some of most advanced available anywhere and all those capabilities are included for free with every Good Gallery installation.

We’ve designed our form tools with one goal in mind—improving your completion rates. When used as intended, our forms can help you have a better conversation with your visitors.

Having a conversation means that it isn’t about the having the fanciest or the cutest form. Instead, it’s about helping them complete the form quickly and without frustration or hesitation.

Here are some specific form capabilities that explain why Good Gallery forms offer a superior user experience for visitors.

Available Anywhere

Forms are typically included on contact pages, but our forms can also be inserted in any text area anywhere on your website.

With this tool you can create an unlimited number of forms and each form can contain any number of unique fields. Additionally, you can receive and store an unlimited number of responses.


Perhaps most importantly, the forms all offer advanced responsive characteristics that make them incredibly well-suited for completion on any mobile device.

Based on extensive research and testing, our forms capabilities are carefully crafted to take advantage of the absolute best practices in user experience.

These advanced features are certain to promote greater understanding by your visitors and improve your overall form completion rates when compared to other systems.


Labels are top aligned to form fields. This method allows visitors to read both labels and input values with a single eye movement. Studies have shown that this results in the fastest completion times and results fewer cases of visitor abandonment.

As an additional benefit, this label position is also preferred on mobile devices where horizontal space is at a premium.


Form validation is the process by which a web-based form checks the information provided by a visitor and ensures it is complete and correct.

Good Gallery forms employ inline validation instead validating information after the form has been submitted. This means that validation signals and messages are displayed immediately after a visitor types information into a form field and that reduces friction in forms.

For example, if a visitor successfully enters the correct information in a field, the border around that field is instantly set to green indicating success.

Alternatively, if the information is incorrect, then the border around the field is immediately set to red and a warning message is provided informing the visitor that they have entered incorrect information.

Required Field Legend

When required fields are present in a form, a legend is displayed above the form showing that a red asterisk indicates a required field. All required fields are presented with a red asterisk. This highly visible indicator of required fields aids users in form completion and reduces form friction.

Polite Communication

Any form errors are communicated using positive language. In other words, error messages aren’t presented using a negative tone. Instead, all messages offer helpful advice on what the user needs to do to fix the error.

Helpful Suggestions

Many of our form fields offer visitors helpful suggestions. For example, if visitor enters an email address with what appears to be a misspelled domain, then the form will automatically suggest the recommended correction.

Better Captchas

Instead of presenting visitors with images of slightly illegible letters and digits that must be manually decoded, Good Gallery forms employ the much easier-to-use reCAPTCHA.

Google reCAPTCHA is a service that uses adaptive intelligence to detect and prevent automated software from submitting information through forms. Trivia: CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart.”

Easy to Read

When a visitor submits a form, the content of that submission is sent to you in an easy-to-read HTML email message. Those emails are formatted to display both the questions on your form and the visitor supplied answers. Questions are displayed in a bold font while answers are displayed in a standard font.

The form name is displayed as a heading of the submission. As the form heading can be changed, that heading can also be changed to allow for easy identification of form data if multiple forms are employed on your website.

Text Only Version

If you prefer text-only emails, our forms offer the ability to change submission from the default HTML email version to a text-only version.

Dozens of Fields

Choose from text fields, checkboxes, dates fields, user-defined dropdowns, numeric dropdowns, radio buttons, memo fields, names (first, last, or full), phone numbers, time or timeframe, and yes/no options.

You can also add blank spaces, horizontal rules, section labels, or descriptive text between form elements. And every field label is customizable.

Defined Destinations

Upon form completion, you can define the destination for visitors. After the visitor completes the form, either keep the visitor on the same page or send them to any other page on your website—whether it’s a thank you page or pricing page or a photo gallery—the choice is yours.

Multiple Delivery

You can assign multiple email addresses to forms. This feature allows you to send responses to your primary address and to an unlimited number of backup addresses or studio employees.

Archived Submissions

When a visitor submits form information on your website, an email containing that information is sent automatically. The contents of that message are also permanently stored in your administrative tools allowing you to access that information at any time—even if your emails are lost.

Return Receipts

Send automated emails to visitors who complete your form. When activated, simply type and you’re your message and your comments will be sent to visitors who contact you via the form tool.

Other Forms

Alternatively, you can embed forms from most customer management systems including Wufoo Form Builder, ShootQ, Tave, Pixiset, and others.