Supported Photo Formats
For visitors who use the Chrome browser, we present photos in WebP format. All other visitors are presented with size-optimized JPG photos. This is part of our dynamic serving strategy and why our websites are crazy fast.
WebP is an image format that offers incredible compression characteristics. In other words, those files are smaller than JPG files. That means that downloading WebP files will require less bandwidth and thus our websites load faster than sites that only offer JPG photos.
Developed by Google, this format is supported on the Chrome and Opera browsers. More than 50% of your website visitors will use the Chrome browser when viewing your website.
If a visitor isn’t using Chrome or Opera, then they’ll download optimized JPG files. Those files are size-optimized based on the visitor’s browser viewport. That means your photos are only as large as is needed, and that makes your website faster.