Good Gallery websites are the fastest portfolio sites in the world. Our load times are twice as fast as most of our closest competitors and up to 4-5 times faster than WordPress websites—particularly those using themes designed for photographers.
Visitors have little patience and seldom wait long to view the information they seek. Our blazing-fast speeds translate to improved visitor retention and greater overall satisfaction—and that can lead to better conversions for your business.
Visitors begin to abandon websites after only 3 seconds. Typically, you’ll lose 7% of your visitors for every second over 3 seconds. This scary math is one of the best reasons to switch to Good Gallery.
We use the latest technical best practices to ensure that our websites perform at amazing speeds. We use file aggregation, minification, image compression, text compression, lazy loading, and a host of other techniques to make sure your site is blazing fast.
Fast websites are thought to be reliable, efficient, and trustworthy. In other words, if your site is fast, it’s professional. In other word, faster websites help build confidence in your brand.
Why causes you to abandon websites? Are you frustrated with a slow experience—even if the delay is only a few seconds? Fast websites from Good Gallery help differentiate you from competitors who are running on slower website builders or on WordPress.
The human attention span is only 8.25 seconds. To put that in perspective, a goldfish has an attention span of 9 seconds. For visitors, every second spent waiting is one more reason to abandon their exploration. Good Gallery helps keep users happy and on your website.
Visitors are more likely to refer friends to your fast website than your slow website. Would you want your fans to say, “Go check out this cool website. It’s slow, but worth it.”
This also applies to social networks like Facebook. Did you know that faster sites are more likely to be promoted than slower websites?
Search engines only penalize particularly slow sites, so if your site is moderately fast, search engines won’t remove you from their results pages. However, although the direct relationship is probably limited, website speed has a huge indirect effect on SEO.
First, website speeds affect visitor behaviors. For example, when accessing a slow website, visitors are prone to access fewer photos, fewer pages, and spend less time on your website.
Additionally, website speed impacts search engine crawl behavior. When your website doesn’t respond instantly to queries, search engines will reduce the number of pages crawled on your site. And if pages aren’t crawled, you won’t show up in the search engine index.
When visitors click their back button and return to the search results, search engines know it and make a note of that behavior.
We also think that speed will be the next major focus for Google now that they’ve successfully realized their HTTPS initiative. In other words, we think that speed will become an even more important ranking factor than it is today.